PPC Advertising Introduction

PPC advertising is defined as pay-per-click advertising. PPC is an advertising model available online in which advertisers pay users to click on one of their online ads every time. One of the common types of PPC advertising is paid search ads. There are many courses available online to learn the basics of PPC advertising. In this article we list top PPC Advertising Courses online 2022. Read through for top free as well as paid courses.

1. Google Ads Complete Mastery: Profits to PPC Advertising

Learn about Google Ads to get more traffic with this paid course available for anyone who is willing to learn about PPC advertising. The course is developed by Being Commerce.

Topics covered in this course

• Traffic management to your website or drive on the landing page consistently.
• To determine the value of your ad campaign by conversion tracking.
• To create a Google Ads campaign.
• To target the right audience for less ad spend.
• To effectively advertise your products and services.

Why this course?

• You should learn this course because it teaches you what will be used in practical life. 
• In the course, they focus on questions to make the tutorial more productive.

Who is this course for?

• Website owners who want to increase their website traffic.
• Entrepreneurs and business owners who want to drive sales through PPC advertising.
• Marketing professionals who want a deeper understanding and step-by-step guide to PPC advertising. 
• Anyone who is looking for a career in The Google Ads space. 

Rating

It is rated 4.2 by 145 students.

Course duration 

The course duration is 8 hours of video, 4 articles + resources and a certificate of completion.

2. Pay Per Click – PPC Foundations

PPC Foundations is a free course to learn all about PPC basics. Simplilearn offers this course. This course will train you to become an all-rounder PPC expert. With this course, you will be mastered PPC nuances, display advertising, web analytics and more.

Topics covered in this course

• Introduction to Pay Per Click
• Psychology of search
• Search ads and keyword targeting
• Increasing reach with the display network
• Reaching target audiences
• The buying funnel
• Setting and measuring marketing goals
• How PPC fits into the digital strategy
• Reporting and tracking

Why this course?

• You should learn this course because it gives all the details from basics to advanced for Pay Per Click. 
• You can use this to enhance your business with advertising.
• The projected growth rate of the PPC industry will be $28.62 billion by 2027.

Who is this course for?

• Beginner-level course.
• There is no prerequisite to learning this course. This course is designed to cater for beginners.

Rating

It is rated 4.4 by 2623 enrolled students.

Course duration 

The course is 100% online with 4 hours of self-paced video lessons and has 90 days of access to the course with a certificate of completion.

3. Complete Digital Advertising course: PPC Advertising Mastery

All-in-1 guide to Google Ads is a paid course offered online. Ing. Tomas Moravek develops this course. The course is available in English language and has subtitles in different languages. 

Topics covered in this course

• Learn digital advertising. Learn efficient Ad strategies for Google and different platforms.
• Set up your google ads account. 
• Learn the power of google discovery campaigns. 
• Improve your Google PPC score.
• Learn Google Retargeting.
• Learn bing ads.

Why this course?

• You should learn this course because it gives all the details from basics to advanced for PPC advertising.
• You can use this to enhance your business.

Who is this course for?

• B2B
• B2C
• Entrepreneur, start-ups
• Marketers 
• Website owners
• Website admins
• Anyone who deals in social media management and advertising. 

Rating

It is rated 4.2 by 11143 students.

Course duration 

The course duration is 28.5 hours of video, 27 articles + resources and a certificate of completion.

4. Learn Pay Per Click (PPC) Fundamentals

Users can maximize pay-per-click advertising potential with this paid course. Apex Global Learning develops the course. The course is available in the English language.

Topics covered in this course

• Learn how to manage fundamental aspects of digital marketing – pay-per-click – search engine marketing.
• Formulate, execute and plan effective pay-per-click campaigns.
• Stay updated with best practices for PPC.
• Apply PPC in websites and campaigns.

Why this course?

• You should learn this course because it will take you from basics to advanced for Pay per click advertising.
• It will teach you about the different components of PPC.

Who is this course for?

• Online marketers
• Online marketers associates
• Marketing specialists
• Associate marketing specialists
• Marketing managers
• Managers
• Anyone keen to know about PPC advertising

Rating

It is rated 4.2 by 255 students.

Course duration 

The course duration is 2 hours of video and a certificate of completion.

5. Digital Consumer Search and Marketing Specialization

Anyone who wants to optimize marketing efforts across digital channels can go for this paid course. Participants can learn and implement digital marketing strategies. Athanasia Lampraki develops this course.

Topics covered in this course

• Search engine optimization (SEO)
• Mobile Marketing, Pay Per Click (PPC)
• Content marketing, Social Media Marketing
• How digital transformation has changed the marketing landscape and consumer experience. 
• Web analytics
• Email marketing

Why this course?

• You should learn this course because it gives all the details from basics to advanced for Pay Per Click. 
• You can use this to enhance your business with advertising.
• This course will give you a foundation on consumer search and marketing.

Who is this course for?

• Beginner-level course.
• Anyone who wants to learn about PPC marketing. 
• Anyone who wants to learn at their own pace.
• Anyone who is managing websites and social media platforms.
• Digital marketing agencies
• Website owners
• Advertising agencies

Rating

It is rated 3.7 by students.

Course duration 

The course is 100% online, with 64 hours of study through videos. Learners can maintain a flexible schedule and earn a certificate upon completion.

6. Advanced PPC training course online

This advanced course is free and is provided by intellipaat. The course is designed for beginners and is for anyone who is looking to learn more about PPC. This PPC course will make you an expert in digital marketing and Pay per click. 

Topics covered in this course

• Search psychology
• Buying funnel
• Organizing keywords
• Testing ads
• Ad extensions
• Advanced features of ads
• Research keywords
• Organize ad groups and campaigns
• Tools for automation
• Create lists and segment data
• Display Network and target options
• Work with multiple accounts
• Video and shopping campaigns
• Attribution and bidding
• Set and measure goals
• Reach customers through audience lists

Why this course?

• You should learn this course because it gives all the details from basics to advanced for Pay Per Click. 
• The course gives you job assistance also. 

Who is this course for?

• Beginner-level course.
• There is no prerequisite to learning this course. This course is designed to cater for beginners.

Rating

It is rated 4.8 by 800 enrolled students.

Course duration 

The course is for 60 hours of instructor-led training and 60 hours of self-paced videos, 120 hours of projects and exercises and provides certification at the end of the course. 

7. E-Marketing Specialization

Learners can develop an E-Marketing strategy for their business with this paid course. This course helps in mastering the strategies and tools for managing the audience online. Stephane Muller develops the course. 

Topics covered in this course

• E-Marketing Specialization – Identifying, attracting and growing your digital audience.
• Strategies for converting and retaining customers online.
• Mobile marketing, optimization tactics and Analytics.

Why this course?

• You should learn this course because it gives all the details from basics to advanced for Google ads.
• You can use this to enhance your business and grow more. 

Who is this course for?

• Beginner-level course.
• Anyone who wants to learn about PPC marketing. 
• Anyone who is willing to learn at their own pace about this course.

Rating

It is rated 4.7 by 4146 students.

Course duration 

The course is 100% online with 36 hours of study. Learners can maintain a flexible schedule and earn a certificate upon completion.

Summary

Pay-per-click is an advertising tool used by advertising agencies and businesses to grow their business. It is a very required skill in today’s environment. In this article, I have listed some paid and free online courses for learning about Pay Per Click advertising. These courses are designed for everyone, from beginners to advanced levels. They provide a completion certificate at the end of these courses online.

FAQs

1. What is PPC?

PPC stands for Pay Per Click advertising.

2. Is PPC advertising paid advertising?

Yes, Pay per click is a paid advertising tool.

3. Are the courses free for PPC?

No, there are a few paid courses for Pay per click online.

4. Are these courses available online?

All of these courses are available online on different platforms.

5. Are PPC courses for beginners only?

No, the courses are designed for beginners and pros also.