Introduction to Marketing Analytics Courses

Take advantage of the power of data and learn vital marketing information with market analytics courses. To make informed business decisions and stay one step ahead of the competition, learn information evaluation techniques, market segmentation, and estimation. For success in the competitive market of today, develop practical skills in data-driven decision-making and improve marketing tactics.

1.Marketing Analytics Mastery: From Strategy to Application by Udemy

Learn the fundamentals of marketing analytics with this course created by Stephen Tracy and start tracking the results of your marketing initiatives like a pro!

Topics Secured In This Course :

1.Course introduction

2.Marketing analytics strategy

3.Types of measurement

4.Metrics

5.Engineering data

6.Marketing Optimization

7.Reporting and analytics 

8.Measuring ROI

9.Course wrap-up

Why This Marketing Analytics Course?

Upon completing this course, you’ll acquire the skills to choose relevant metrics, assess the impact of your marketing endeavors, refine activation strategies through testing and optimization, create effective data strategies, explore various marketing measurement methods, select appropriate tools, measure the ROI of your promotional campaigns, and create visual campaign outlines for more accurate evaluation planning.

Who Is This Marketing Analytics Course For?

• Entrepreneurs
• Marketing administrators or managers
• Brand executives or managers
• Product owners
• PR and communications professionals
• Students arranging to enter the marketing or information analytics field
• Anyone included in marketing or communications!

Course Rating:

This course includes a rating of 4.5 from 3,429 students.

Duration:

This course is based on 9 areas, 57 lectures and a term of 16h 51m.

Marketing Analytics Mastery: From Strategy to Application

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2.Marketing Analytics: Stand Out by Becoming an Analytics Pro! by Udemy

The creator of this course is Joseph. A new generation of explaining specialists are needed in marketing. Be a leading expert in your field.

Topics Secured In This Course :

1.Introduction

2.Web, social media, and digital advertising analytics

3.Applying our analytics

4.Customer analytics

5.Applying our analytics part 2

6.Modelling out a new marketing initiative

7.Introduction to dynamic dashboards

Why This Marketing Analytics Course?

After completing this course, you’ll learn:

• Learn the most important marketing measurements and how to apply them to your data
• Analyze a company’s PPC marketing campaign utilizing key metrics
• Know how to inquire the correct questions from your data
• Build a marketing activity estimate demonstrate from the ground up
• Build a energetic dashboard to summarize your analysis

Who Is This Marketing Analytics Course For?

• Social media professionals
• Marketing students
• Digital advertisers
• Marketing professionals

Course Rating:

This course features a rating of 4.6 from 19,092 students.

Duration:

This course is based on 7 areas, 59 addresses and a term of 4 h 56m.

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

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3.Marketing Analytics: The Full Marketing Research Masterclass by Udemy

Business Hero was the author of this course. Become an expert in marketing analytics and strategy by taking the #1 marketing analytics course.

Topics Secured In This Course :

1.Introduction

2.Marketing Analytics-the complete guide

3.Reverse engineering

4.Marketing analysis and tools

5.Thank you

Why This Marketing Analytics Course?

After finishing this course, you will be able to organize, perform, and analyze both qualitative and quantitative research. You’ll also gain a thorough knowledge of emotion-based marketing principles such as the means-end hypothesis and “laddering.” Furthermore, you’ll be able to construct data-driven marketing plans and funnels by employing Google resources for market research such as Google Trends, Google Shopping Insights, and Buyer Indicator. You’ll also learn how to reverse-engineer marketing tactics employed by schools, brands, and solopreneurs, as well as how to assess the marketing strategies of your rivals or any other entity. Business Hero designed this course. #1 Marketing Analytics Course: Become an expert in marketing analytics and strategy.

Who Is This Marketing Analytics Course For?

• People who desire to specialize in marketing analytics.
• Entrepreneurs who need to thrive in both online and offline marketing Online marketers who need to understand and implement their own marketing strategy.
• Marketing analytics specialists who want to advance and enhance their knowledge.

Course Rating:

This course contains a rating of 4.4 from 3,592 students.

Duration:

This course is based on 5 segments ,26 lectures and a term of 3h 20m.

Marketing Analytics: The Full Marketing Research Masterclass

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4.Web Analytics & Digital Marketing Analytics – Zero to Hero by Udemy

Anil Batra created this course. Before Google Analytics, take a Web Analytics course.

Topics Secured In This Course :

1.Introduction

2.Process

3.Marketing analytics process

4.Data and tools

5.Optimization

Why This Marketing Analytics Course?

By the end of this course, you’ll grasp the fundamentals of web analytics to enhance your advanced marketing skills. You’ll gain a deep understanding of Google Analytics and other analytics tools, focusing on the core concepts rather than being tied to any specific tool. You’ll demystify common definitions in web analytics, discern the difference between web analytics and advanced analytics, and learn how to integrate both seamlessly. This course will boost your confidence in showcasing your digital and web analytics expertise on your resume.

Who Is This Marketing Analytics Course For?

• Anybody who wants to learn what web analytics is
• Fresh graduates
• Career changers
• Marketing Strategists
• Small business owners
• Bloggers

Course Rating:

This course features a rating of 4.5 from 7,150 students.

Duration:

This course is based on 2 areas, 11 lectures and a term of 43m.

Web Analytics & Digital Marketing Analytics – Zero to Hero

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5.Marketing Analytics: Forecasting Models with Excel by Udemy

This course is created by Star-tech academy. Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel.

Topics Secured In This Course :

1.Introduction

2.Basics of determining

3.Getting information prepared for relapse model

4.Forecasting utilizing relapse model

5.Handling uncommon occasions like occasion deals

6.Identifying regularity and slant for forecasting

7.Handling changing slant and regularity over time

8.Forecasting models for modern products

9.Appendix 1: exceed expectations cash course

10.Bonus segment

Why This Marketing Analytics Course?

Upon completion of this course, you will:

• Gain proficiency in utilizing effective tools like Excel Solver to create predictive models.
• Learn about two widely used forecasting tools: simple linear and multiple regression.
• Acquire the ability to evaluate trends and common aspects of sales data.
• Develop skills in generating forecasts using the Ratio to Moving Average forecasting method.
• Master forecasting techniques such as exponential smoothing and seasonal indexing using Winter’s method.
• Understand how to forecast for new product launches with limited or no sales history.
• Learn to apply S-Curves to estimate sales of a new product.
• Discover how to predict product sales even before the product hits the market using the popular Bass diffusion model.
• Deepen your understanding of data collection and preprocessing for linear regression problems.
• Interpret the results of linear regression models and transform them into meaningful insights.

Who Is This Marketing Analytics Course For?

Anyone curious to master Forecasting Models from beginner to advanced.

Course Rating:

This course includes a rating of 4.3 from 139,574 students.

Duration:

This course is based on 10 areas, 51 lectures and a term of 6h 4m.

Marketing Analytics: Forecasting Models with Excel

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6.Marketing Mix Modeling with Excel – Analytics Course by Udemy (Free)

This course has been made by Gabriele Franco. Marketing Mix Modeling with Excel: Learn the Science behind Advertising Investment.

Topics Secured In This Course :

1.Marketing analytics and mix modeling

2.Ep.1

3.Ep.2

4.Ep.3

5.Ep.4

6.Ep.5

Why This Marketing Analytics Course?

After this course you’ll learn :

• Learn what Marketing Mix Modeling (MMM) are
• How to explore Marketing Data
• How to deploy a Learning Algorithm on EXCEL
• Diminishing Return with Excel: How much can I spend before CPA increases?
• Adstock with Excel: What’s the lagged effect of your ads?

Who Is This Marketing Analytics Course For?

Learn the foundation of Marketing Mix Modeling, Adstock and Diminishing Return using statistical modeling with Excel. Find out the correlation between each variable or channel and your sales.

Course Rating:

This course has a rating of 4.2 from 4.970 students.

Duration:

This course is based on 1 section, 6 addresses and a term of 1h 23m.

Marketing Mix Modeling with Excel – Analytics Course

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7.Digital Marketing for Websites: Basics of SEO & Analytics by Udemy (Free)

Visitor analytics generated this course. Learn how to interpret website analytics and boost organic traffic. A Visitor Analytics course.

Topics Secured In This Course :

1.SEO

2.Module 2 – website and user analytics

Why This Marketing Analytics Course?

After this course you’ll learn :

• Find new ways to increase organic traffic: the basics of SEO
• Learn the most important metrics describing your website performance
• Learn how to make sense of user behavior data
• Learn the most important metrics about Web Analytics, Behavioral Analytics and Content Writing for every website (Wix, WordPress, etc.)

Who Is This Marketing Analytics Course For?

• SEO Starters, SEO Advance, Wix, WordPress
• Entrepreneurs who manage their own website
• Freelancers who manage their own website
• Small/medium business owners or small/medium business teams that run a website.
• Beginner digital marketing professionals
• Marketing students

Course Rating:

This course has a rating of 4.6 from 14, 636 students.

Duration:

This course is based on 2 sections, 30 segments and a term of 1h 42m.

Digital Marketing for Websites: Basics of SEO & Analytics

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