Programmatic Advertising Introduction

Programmatic advertising is an alternative to buying directly from publishers to automatically purchase and optimize digital campaigns. It aims to replace human bargaining with AI optimization and machine learning. The intention is to boost efficiency and openness for both publishers and advertisers. Real-time auctions are used for this, in which advertisements are purchased as a visitor loads a page. If you want to know more about programmatic advertising courses, this article is for you. 

Here are the top courses you can join now and boost your business with Programmatic Advertising Courses.

1.  Introduction to Programmatic Advertising

You must comprehend how programmatic advertising functions as a marketer or advertiser since it is an increasingly important component of the digital advertising ecosystem. This course will assist you in developing this in-demand ability, which will help you advance your career.

Topics Covered in this Course:

• ATF and BTF, RON and ROS
• Brand Safety
• Ad Fraud & Bot Traffic
• Ad Viewability
• What is a Deal ID

 Why this course?

You will learn the following things with this course:

• Learn about the reasons and solutions to the problem of fraudulent digital advertising.
• Recognize viewability as it relates to digital advertising.
• Learn about open auctions, private auctions, preferred deals, and programmatic guaranteed agreements, which are the four forms of programmatic advertising.
• Discover how publishers prioritize their inventory by learning about the publisher cascade.
• Learn the benefits and drawbacks of each programmatic advertising format.

Who is this course for?

This course is exclusively for:

• Digital Marketing Experts
• Professionals in Digital Advertising
• Marketing Managers who want to learn more about digital advertising
• Brand Managers who want to learn more about digital advertising
• Professionals in traditional media (TV, radio, print) interested in learning about digital media

Course Rating

This course has a rating of 4 .from 1,138 learners.

Duration

The course has 9 sections, 27 lectures, and a total duration of 2h 28m.

2. Digital Media and Marketing Principles

The marketing communications environment has seen a profound change due to the digital revolution, and firms now have new ways to connect with and engage customers via intelligent, social, and mobile media. The effects of digital technology on marketing communication strategies and practices are covered in this course.

Topics Covered in this Course: 

• Digital Marketing
• Marketing Channel
• Social Media
• Mobile Marketing
• Integrated Marketing Communications

Why this course?

You will learn the following things with this course:

• Consider marketing as a very strategic communication process.
• Recognize how digital media and information technology affect marketing and communication.
• Become conceptually aware of a number of digital marketing tactics
• Think about the emergence of innovative new technologies for digital marketing, such as AI, the internet of things, and mixed reality.

Who is this course for?

This course is exclusively for anyone who wants to earn credit towards a degree. 

Course Rating

This course has a rating of 4.4 from 2,721 learners.

Duration

The course has a total duration of 20h.

3. The Complete Programmatic Advertising Course

Would You Like to Master Programmatic Advertising?

If so, you’ve come to the correct spot since this is the only online certification program that can provide you with a comprehensive understanding of programmatic advertising. In fact, by the time this course is up, you’ll know practically everything there is to know about how marketers and publishers may prosper in the world of programmatic advertising.

Topics Covered in this Course: 

• Ad Exchange
• Demand-Side Platform
• Supply-Side Platform
• Ad Server
• Data-Management Platform

Why this course?

You will learn the following things with this course:

• Gain a 360-degree understanding of programmatic advertising
• Discover how to get started
• Save money on marketing, and maximize results
• Discover All Methods & Techniques
• Learn About Every Media Buying Technique

Who is this course for?

This course is exclusively for:

• Internet marketers
• Automated Advertisers
• Professionals in digital marketing who sell programmatic media
• Professionals with Experience in Traditional Marketing Sales, PR
• Business owners and entrepreneurs

Course Rating

This course has a rating of 4.4 from 4,649 learners.

Duration

The course has 11 sections, 80 lectures, and a total duration of 4h 52m.

4. Introduction to Programmatic Advertising | What is Programmatic Advertising?

Do you want to learn more about programmatic advertising? The mentor will walk you through it step-by-step in this video: Real-Time Bidding supports the data-driven ad buying and selling process known as programmatic advertising.

Topics Covered in this Course: 

• Programmatic Advertising explanation
• Data Management Platform 
• DoubleClick Platform
• Google Marketing Cloud
• Google Ads
• Monetization

Why this course?

You will learn the following things with this course:

• Programmatic advertising
• What varieties of programmatic ad buying exist?
• What role does each platform play in the ecology of programmatic advertising?
• Real-time bidding/ RTB
• What are an Ad Exchange, DMP, DSP, and SSP?

Who is this course for?

This course is exclusively for:

Anyone who wants to learn more about Programmatic Advertising

Duration

The course has a playlist of 33 videos.

5. Data Analytics Methods for Marketing

This course, created by Anke Auderaert, looks at the typical analytics tactic marketers use. You’ll learn to segment data using K-means clustering to determine a target market. You’ll also consider how linear regression could help with predicting and planning. You will be taught how to evaluate advertising effectiveness using experimental and observational methods as you examine tactics to enhance your marketing mixes. 

Topics Covered in this Course: 

• Explanation of marketing mix modeling
• How attribution modeling is used.
• Use various attribution models.
• Review and improve your sales funnel
• To forecast marketing results, use linear regression.

Why this course?

You will learn the following things with this course:

• How to predict and plan your marketing initiatives across many mediums
• How to maximize your efforts with marketing mix modeling and attribution
• How to assess and improve your sales pipeline

Who is this course for?

This course is exclusively for: 

Anyone who wants to evaluate the effectiveness of advertising using experiments as well as observational methods 

Course Rating

This course has a rating of 4.8.

Duration

The course has 14 sections and a total duration of 12h.

6. Digital Advertising and Marketing 201

A firm may go from zero to one hundred if digital marketing is applied correctly. This free online course on digital marketing and programmatic advertising explains the intricate world of digital marketing and advertising in more detail. It looks at the processes used daily to deliver trillions of advertisements to billions of digital devices, such as ad fraud and viewability.

Topics Covered in this Course: 

• Digital Marketing
• Marketing
• Advertising
• Aws
• Data Management

Why this course?

You will learn the following things with this course:

• Programmatic Advertising
• Verification and Data Collection
• Data Advertising and Marketing

Who is this course for?

This course is exclusively for:

Anyone who wants to learn about the future of digital marketing, ad fraud, and programmatic advertising.

7. Introduction to Programmatic Advertising – Digital Marketing

The instructor Ben Silverstein, will lead you through the steps of a programmatic ad purchase, the ad-tech businesses involved, and the advantages for advertisers and publishers in Introduction to Programmatic Advertising. Also, dissect the ecosystem component by component to determine what “programmatic” implies.

Topics Covered in this Course: 

• Digital Advertising 
• Ad Sizes & Standards
• Publisher Integrations
• Programmatic Process
• Pricing The Bid 

Why this course?

You will learn the following things with this course:

• Recognize programmatic’s role in digital marketing operations and how it has affected advertising strategy.
• Why is header bidding important? What is header bidding vs. waterfalls?
• What are RTB (Real Time Bidding) and programmatic advertising?
• Make more informed choices about your online advertising campaigns.
• Gaining a better grasp of the digital advertising sector can help you advance your career.

Who is this course for?

This course is exclusively for:

Anyone with experience in social media who wants to branch out into other forms of digital advertising

Course Rating

This course has a rating of 4.5 from 4,827 learners.

Duration

The course has 5 sections, 16 lectures, and a total duration of 1h 3m.

Summary

So, these are the best online course on Programmatic Advertising, and if you are interested in learning Programmatic Advertising Courses, you can enroll in any of the courses mentioned above. Programmatic Advertising is a growing field, and taking these courses can help you boost your chances of growing. So select the course that you feel is the best, and we wish you good luck.