LinkedIn Marketing Introduction

LinkedIn Marketing uses LinkedIn to promote an individual or business to attract more attention to your profile. Business owners can establish their company page on the platform. There are courses based on LinkedIn marketing that is also available online. Anyone who wants to learn more about LinkedIn marketing can learn this course for free or paid. This guide explains a few best paid and free LinkedIn marketing courses available for anyone willing to learn about LinkedIn marketing.

1. Linkedin marketing and Lead Generation Bootcamp for B2B sales

After a few hours, you will master LinkedIn marketing and lead generation. This paid course is available online and developed by Gustavo Escobar Henriquez at Digital Life Academy. The course is available in the English language.

Topics covered in this course.

• Create a LinkedIn profile, page, group, or company page.
• Learn how to use LinkedIn to build a database of your clients.
• Learning to convert LinkedIn leads to real meetings and sales.
• Linkedin messaging campaign.
• Learn how to combine cold email marketing with LinkedIn marketing. 

Why this course?

• You should take this course because LinkedIn is changing its tools and features, and you will get lifetime access to lectures and courses.
• Get your own LinkedIn lead generation coach.
• This is a highly targeted and high-quality lead generation course which will be helpful for your business.

Who is this course for?

• B2B industry professionals.
• Anyone who wants to generate business from LinkedIn. 
• Individuals or businesses who want to network with different companies.
• People who want to increase their brand visibility on LinkedIn.

Rating

It is rated 4.6 by 22,139 students.

Course duration 

The course includes 13 hours of video, 25 articles + resources and a certificate of completion. 

2. The advanced social media program

Simplilearn’s advanced social media program is free and caters to the beginner’s needs for social media. This course gives insight into LinkedIn marketing. The course is free. The course is available in the English language.

Topics covered in this course

• You will learn about social media strategy.
• Influencer marketing.
• Web analytics.
• Online reputation management.
• Content marketing.
• Linkedin marketing.
• Social media platforms.
• Youtube and video marketing.

Why this course?

• Anyone keen to learn about LinkedIn and its importance should attend this free course.
• The course gives you 90 days of free access, which benefits learners.

Who is this course for?

• Intermediate level.
• Marketers
• Anyone who wants to learn about LinkedIn.
• Content writers
• Digital marketing executives
• Entrepreneurs
• Management graduates.

Rating

It is rated 4.5 by 45815 students enrolled.

Course duration 

The course includes 49 hours of self-paced video and is available in the English language.

3. Linkedin marketing, Lead generation and B2B sales for Linkedin

The LinkedIn masterclass to begin with. Through LinkedIn, anyone willing to learn about B2B sales, business development, and lead generation can learn this course. The course is developed by Patrick Dang and is available in English with subtitles in many other languages. 

Topics covered in this course.

• Learn everything about LinkedIn marketing from scratch. 
• Learning to convert LinkedIn leads to real meetings and sales.
• Linkedin messaging campaign.
• Learn how to combine LinkedIn marketing with cold email marketing. 
• Learn the best LinkedIn social selling strategies.

Why this course?

• You should take this course because there is no point in endlessly wasting time rather than learning and investing in LinkedIn marketing.
• Learn about the proven methods for LinkedIn marketing.
• Learn to use LinkedIn to generate leads and sales.

Who is this course for?

• B2B salespeople, freelancers, consultants, entrepreneurs. 
• Anyone who wants to generate leads from LinkedIn. 
• Anyone who wants to build their brand on LinkedIn.

Rating

It is rated 4.5 by 24,926 students.

Course duration 

The course includes 5 hours of video, 8 articles + resources and a certificate of completion. 

4. Introduction to Linkedin marketing

Students can learn LinkedIn marketing through this free course and understand how to use LinkedIn as a platform for marketing. The course will take you through the nuances of establishing a brand and various prospecting methods through demos. Simplilearn offers this course.

Topics covered in this course

• You will learn to create a LinkedIn presence.
• You will learn how to advertise using LinkedIn groups.
• Learn about prospecting on LinkedIn. 

Why this course?

• Anyone who wants to learn about LinkedIn and its importance should attend this free course.
• The course gives you 90 days of free access to lectures, and thus it will be beneficial for you to enrol in this course.

Who is this course for?

• Beginner level.
• Marketers
• Anyone who wants to learn about LinkedIn.
• Content writers
• Digital marketing executives
• Entrepreneurs
• Management graduates.

Rating

It is rated 4.5 by 4,038 students enrolled.

Course duration 

The course includes 1 hour of self-paced video and is available in English.

5. Create a Profile and Network on LinkedIn

This is a 1-hour long project-based course about how to create a profile and network using LinkedIn. Heidi Barker develops the course. 

Topics covered in this course

• You will learn about building a professional LinkedIn profile.
• Learn how to expand your LinkedIn network.
• Learn everything about LinkedIn, from how to follow pages to people and how to grow.

Why this course?

• Anyone who wants to learn everything about LinkedIn can go for this course.
• Linkedin is the new way of marketing.
• There are millions of people who scroll through their LinkedIn feed daily.

Who is this course for?

• Beginners.
• Marketers
• Business managers
• Anyone who wants to generate leads from LinkedIn. 
• Anyone who wants to build their brand on LinkedIn.

Rating

It is rated 4.7 by 25,277 students enrolled.

Course duration 

The course includes 2 hours of split-screen video and is available in English.

6. Linkedin Ads: LinkedIn Lead Generation | LinkedIn Marketing

This course is based on LinkedIn advertising, LinkedIn Ads, Linkedin Leads and everything you can do on Linkedin for marketing. This is a paid course offered online. Dekker Fraser and Jyra Galosmo develop the course. The course is available in the English language. 

Topics covered in this course

• Learn everything about LinkedIn advertising.
• B2B Marketing.
• LinkedIn Marketing.
• B2B Advertising.
• LinkedIn Ads
• LinkedIn

Why this course?

• Anyone who wants to learn everything about LinkedIn marketing. 
• Learn about the proven methods for LinkedIn marketing.
• Learn how to use LinkedIn for generating leads and sales.
• Learn about advertising through LinkedIn.

Who is this course for?

• Marketers
• BDRs
• SDRs
• B2B Marketers
• Demand Generation Managers
• Social Media Advertising consultants
• Salespeople
• Business managers
• Anyone who wants to generate leads from LinkedIn. 
• Anyone who wants to build their brand on LinkedIn.

Rating

It is rated 4.6 by 25,794 students.

Course duration 

The course includes 15 hours of video, 21 articles + resources and a certificate of completion. 

7. 5 Ways to Build a great LinkedIn Profile

In this 2-hour-long project-based learning, you will learn about completing each section of your LinkedIn profile. In this, learners will learn about business development and SEO. The course is available in the English language.

Topics covered in this course

• You will learn about building a professional LinkedIn profile.
• Learn how to expand your LinkedIn network.
• Learn everything about LinkedIn and each section of LinkedIn.

Why this course?

• Anyone who wants to learn about LinkedIn should attend this basic course.
• The course gives in-depth knowledge about each section.
• The course will help you in growing your LinkedIn page.

Who is this course for?

• Beginners.
• Marketers
• Anyone who wants to generate leads from LinkedIn. 
• Anyone who wants to learn everything about LinkedIn.

Rating

It is rated 4.5 by 7,496 students enrolled.

Course duration 

The course includes 2 hours of split-screen video and is available in English.

Summary

In this guide, I have given the free and paid courses available for Linkedin marketing which anyone can apply to grow through LinkedIn. There are many different topics covered in these courses. These courses are discussed in detail, and links to the courses are also mentioned. Some of these courses also provide certificates of completion. All of these courses are conducted by top-class instructors. You can check out these courses and enroll for anyone if you want to grow your career in LinkedIn advertising and marketing. 

FAQs

1. Are these courses paid or free for LinkedIn marketing?

There are both paid and free courses for LinkedIn marketing.

2. Are these courses available for beginners?

Yes, the LinkedIn marketing courses are designed for beginners and advanced too.

3. Are these courses available online?

All of these courses are available online on different platforms.

4. Who can learn LinkedIn marketing courses?

LinkedIn marketing courses are for anyone who wants to grow their business through LinkedIn.