Marketing Management Introduction

Marketing is considered a vital activity for any business. The crucial tool that any organization needs to maintain and sustain business is gaining expertise on how to market. There are high demands for qualified marketers who can assist companies to manage their marketing. 

Enjoy this complete guide and increase your knowledge from basic to advanced, paid to free, all available under a single click. 

1.The Ultimate Beginners Marketing Management Course By Udemy

The course has been created by Paulo Braga. This course allows you to learn the fundamentals of marketing management from the very basics. Over 4,449 students have already enrolled in this course. 

Topics covered: 

1. Introduction
2. What is marketing? 
3. Assignment
4. How to market? 
5. What we market
6. The environment we market in

Why this course? 

After joining this course you’re going to learn following:

• You will understand all about marketing. 
• You will be able to market products and services. 
• You will learn to enhance your marketing. 
• You will learn to adopt various strategies to market your brand. 
• You will learn to do promotion. 

Who is this course for? 

The course is for anyone who desires to learn the skill of marketing. 

Rating? 

The course has a rating of 4.4 from 182 learners. 

Duration? 

The course is based on 7 sections, 27 lectures and a duration of 2h 7m.

2. Marketing Management Masterclass – 13 in 1 MBA Level Course By Udemy

The course has been created by Prof. Vijay Prakash Anand. This course teaches you marketing management in a very simple way. Over 1,997 students have already enrolled in this course. 

Topics covered: 

1. Introduction
2. Market oriented strategic planning
3. Marketing environment
4. Marketing research
5. Demand forecasting
6. Consumer markets 
7. Consumer buying behaviour
8. Business markets
9. Business buying behaviour
10. Segmentation, targeting and positioning (STP) 
11. Brand
12. Product, new product development and product life cycle
13. Price and pricing strategy
14. Place / marketing channels
15. Promotion / integrated marketing communications (IMC) 

Why this course? 

After joining this course you’re going to learn following:

• You will gain knowledge about marketing management in detail. 
• You will learn different ways to promote your products. 
• You will learn the basic concepts of marketing. 
• You will learn the various pricing strategies used by a company. 
• You will learn to do marketing research to grow your business. 

Who is this course for? 

The course is for anyone,especially students of marketing management. 

Rating? 

The course has a rating of 4.6 from 437 learners. 

Duration? 

The course is based on 13 sections, 121 lectures and a duration of 7h 19m.

3. Diploma Course In Marketing Management By Udemy

The course has been created by Akaaro Consulting and Training. This course teaches you marketing skills. Over 298 students have already been enrolled in this course. 

Topics covered:

1. Sales and service excellence
2. Digital marketing
3. Guerrilla marketing
4. Design thinking and creativity for innovation
5. Business analysis techniques
6. Business acumen
7. Types of industries
8. Retail industry
9. Pricing
10. Buying and merchandising
11. Supply chain management
12. Bar codes
13. Point of sale (POS) 
14. Visual merchandising
15. Customer relationship management (CRM) 
16. Process improvement
17. Legal
18. Team management
19. Luxury brands
20. Communication and communication skills
21. Email etiquettes
22. Corporate storytelling
23. Leadership quotient (LQ) 

Why this course? 

After joining this course you’re going to learn following:

• You will learn about various types of industries. 
• You will gain excellence in sales and services. 
• You will learn about bar codes. 
• You will learn to lead and manage a team. 
• You will learn communication skills. 

Who is this course for? 

The course is for anyone particularly business owners, entrepreneurs and management students. 

Rating? 

The course has a rating of 4.2 from 36 learners. 

Duration? 

The course is based on 23 sections, 105 lectures and a duration of 7h 26m.

4. Strategic Marketing Management By Udemy

The course has been framed by Eric Yeboah. This course enables you to learn and manage marketing in a strategic manner. Over 48 students have already enrolled in this course. 

Topics covered: 

1. Introduction
2. Marketing strategies
3. Competitors strategy
4. Key indicators in marketing management
5. Tools of promotion
6. Managing the Salesforce
7. The art of strategic marketing
8. Digitization and marketing management

Why this course? 

After joining this course you’re going to learn following:

• You will learn to develop and implement various strategies for managing the marketing. 
• You will learn about the tools used for promotion. 
• You will gain the art of strategic marketing management. 
• You will be able to understand Competitors strategies. 
• You will learn to increase sales and revenue. 

Who is this course for? 

The course is for anybody having passion for learning marketing management. 

Rating? 

The course has a rating of 4.4 from 20 learners. 

Duration? 

The course is based on 8 sections, 33 lectures and a duration of 2h 16m.

5. The Complete Marketing Management Course For Beginners By Udemy

The course has been framed by Online Courses Institute. This course provides you a step by step beginners guide to learn marketing management. Over 1,881 students have already enrolled in this course. 

Topics covered: 

1. Introduction
2. Concepts
3. Process
4. Functions
5. Environment
6. Porter five forces
7. Planning
8. Research
9. Research process
10. Consumer behaviour
11. Organisation buying behaviour
12. Segmentation

Why this course? 

After joining this course you’re going to learn following:

• You will understand the concepts of managing marketing. 
• You will gain knowledge about the tools used in marketing management. 
• You will learn the process and functions used for managing the marketing. 
• You will learn to manage the environment in a better way to grow marketing. 
• You will be able to learn about consumer behaviour. 

Who is this course for? 

The course is for anyone who is interested and wants to learn about marketing management. 

Rating? 

The course has a rating of 3.9 from 77 learners. 

Duration? 

The course is based on 12 sections, 39 lectures and a duration of 52m.

6. Marketing Management – Capturing Marketing Insights By Alison (Free Course)

The course has been published by NPTEL. This free online course teaches you about marketing insights and marketing management. Over 3,844 students have already enrolled in this course. 

Topics covered: 

1. Introduction
2. Marketing information system
3. Components 
4. Marketing research process
5. MDP and MRP
6. Exploratory research – Part 1
7. Exploratory research – Part 2

Why this course? 

After joining this course you’re going to learn following:

• You will be able to capture marketing insights. 
• You will learn about the equipment and tools used in marketing management. 
• You will learn to make decisions regarding managing marketing. 
• You will learn to describe your problems and solve them. 
• You will learn to do marketing research in order to grow your business. 

Who is this course for? 

The course is for everyone who wants to learn marketing management for free and earn a course completion certificate. 

Duration? 

The course has 1.5-3 hours of learning. 

7. Marketing Management – 1 By Class Central (Free Course)

The course has been published by India Institute of Technology Kanpur and NPTEL. It is taught by Shashi Shekhar Mishra and Jayanta Chatterjee. This is the first part of the course  on marketing management. It teaches you about principles and practices involving marketing management in an effective manner. 

Topics covered: 

1. Introduction to marketing
2. Scanning the business environment
3. Marketing information system
4. Marketing research
5. Buyer behaviour
6. Generic Marketing strategies

Why this course? 

After joining this course you’re going to learn following:

• You will learn the core concepts of marketing. 
• You will learn different planning processes. 
• You will learn about the role of marketing information. 
• You will learn the factors influencing consumer behaviour. 
• You will learn brand positioning and differentiation. 

Who is this course for? 

The course is for anyone wanting to craft their skills of marketing management for free. 

Duration? 

The course will approximately take 8 weeks to complete. 

Summary

These were some of the best marketing management courses available on the web. In today’s  world where competition is all around, developing marketing skills has become essential. To save your time we have come up with the best online course both in paid and free formats. Start learning and Increase your chances of getting hired, working as a freelancer or developing your own business.

FAQ’s

1.What is the benefit of a marketing management course? 

The skills are always in demand. You will develop critical analysis and problem solving skills applicable to careers in sales, advertising, product development, digital marketing and public relations for both companies and agencies. 

2.What is the main point of marketing? 

To get people interested in the products or services of a company. 

3.Is marketing a good skill to learn? 

To give your business the best chance of success, you need to invest in marketing skills. 

4.Is marketing a life skill? 

Marketing is definitely a life skill. We use it every single day. 

5.Is marketing a future career? 

A marketing degree and experience can qualify professionals for many lucrative positions.