Facebook Ads Marketing Introduction

Facebook Ads are a great way to catch viewers’ attention because they are simple and easily viewable while scrolling the feed. Facebook provides an option to personalize the ads by targeting specific audiences. Facebook has the most robust option for targeting audiences based on different factors. Facebook Ads are helpful for businesses if they don’t have a strong database. 

So in this article, we bring you the 7 best Facebook Ads Marketing courses online. This list consists of courses that are paid as well as free. Select the course that suits your style of learning and take your business to the next level.

1.Facebook Ads & Facebook Marketing MASTERY 2022 

Want to become a Facebook Ad expert? This paid course from Udemy gives you insights into Facebook marketing. 

Topics covered in this course

From this course, you will learn the following:

• How to connect with new people and lower your ad costs.
• Master in Facebook ads manager
• Learn how to use the features available in Facebook business manager
• You will learn to master the sales funnel, awareness, conversion, and retargeting.
• How to implement the Facebook pixel and advanced tracking strategies.
• All in one course about Facebook marketing.

Why this course?

• Because you get access to lectures forever online. 
• You can ask questions and see me respond to every one of them carefully.
• You will be able to learn Social media marketing and Facebook marketing strategies for clients. 

Who is this course for?

This course is designed for:

• Small business owners
• Bloggers, influencers, and public figures
• Corporations
• Online marketers and marketing reps
• Advertising managers
• Anyone looking to master Facebook marketing or Facebook ads.

Rating

The course is rated at 4.5 by 204,314 students.

Course duration 

The course is designed in such a way that it includes 12 hours of video, 65 articles plus resources, and a certificate of completion. 

2. Facebook Ads and Facebook Marketing For Beginners 2022

This is another paid course from Udemy which offers many skills to learners. In this course, participants will learn everything from scratch.

Topics covered in this course

From this course, you will learn the following:

• How to set up a Facebook business page and optimize it.
• Creating a Facebook ad campaign from scratch.
• Learn how to set up a split audience.
• Learn to set up a Facebook ad account.
• Learn about Audience targeting.
• Setting up video ad campaigns.

Why this course?

• This course is designed for people eager to learn Facebook marketing and Facebook Ads and gives a full detailed class.

Who is this course for?

This course is designed for:

• Small business owners
• Bloggers, influencers, and public figures
• Corporations
• Online marketers and marketing reps
• Advertising managers
• Anyone looking to master Facebook marketing or Facebook ads.

Rating

The course is rated at 4.8 by 2,838 students.

Course duration 

The course is designed to include 6 hours of video, 17 articles plus resources, and a certificate of completion. 

3. 2022 Facebook Ads & Instagram Ads | Social Marketing

This is also a paid course from Udemy. This course will teach people about Facebook ads and social media marketing.

Topics covered in this course

From this course, you will learn the following:

• Facebook ads
• Instagram ads
• Digital Marketing
• Facebook marketing
• Freelancing with FB ads
• Social media marketing
• Social media marketing for an agency

Why this course?

• Because this course provides proper growth hack strategy with Facebook ads and advertising. 
• And also how to create profitable Facebook ads. 

Who is this course for?

This course is designed for:

• Anyone who is eager and wants to learn about Facebook Ads.

Rating

The course is rated at 4.2 by 1,538 students.

Course duration 

The course is designed in such a way that it includes 3.5 hours of video and a certificate of completion. 

4. Meta Marketing Analytics Professional Certificate

This is a paid course from Coursera designed for anyone looking to gain technical skills to kickstart a career as a marketing analyst. 

Topics covered in this course

From this course, you will learn the following:

• How to collect, evaluate and sort and visualize marketing data. 
• Summarizing and analyzing data using marketing analytics methods.
• Design experiments and evaluate advertising effectiveness.
• Using Meta ads manager to test the effectiveness of ads and the results.

Why this course?

People should opt for this course because:

• There are many job openings for analytics roles. 
• Can connect with over 200 U.S. employers post-course completion.
• Has a median entry-level salary.

Who is this course for?

This course is designed for:

• This course is for beginners.
• For the ones who are 100 % self-paced. 

Rating

The course is rated at 4.7 by 30,752 students.

Course duration 

The course is designed to have 7 months of the program under 4 hours of study in a week and is available in English with subtitles in many other languages. 

5. Discover types of Facebook Ads and the best for you

This is another paid course from Coursera. In this course,  you’ll get an opportunity to look at different types of Facebook ads one can run as a person or a business and how to select the one which best fits you or your business goals.

Topics covered in this course

From this course, you will learn the following:

• Introduction and special Ads category.
• Understanding the brand and reach.
• Understanding traffic and engagement Ads.
• App installation and video views.
• Generation of leads and Message Ads.
• Conversion of Ads, Catalog sales, and Traffic at the store.

Why this course?

People should opt for this course because:

• This course will provide many benefits like all learning materials and free download of whatever you create.
• It provides instant access to necessary software packages through Rhyme. 

Who is this course for?

This course is designed for:

• This course is for beginners.
• For the ones who are 100 % self-paced. 

Rating

The course is rated at 4.6 by 10,307 students.

Course duration 

The course is designed for 2 hours, offers split-screen video, and is available in English. 

6. Facebook Marketing Course by HubSpot

This course from HubSpot is a free and easy-to-follow facebook training course for beginners. 

Topics covered in this course

From this course, you will learn the following:

• How to develop a marketing strategy for your profile.
• How to grow your reach which is organic on Facebook.
• How to design a winning Facebook Ads strategy for your account.

Why this course?

People should opt for this course because:

• This course gives insights into Facebook ad management and an overview of Facebook marketing.
• It helps in understanding the Facebook algorithm.
• It also teaches how to measure success on Facebook.

Who is this course for?

This course is designed for:

• This course is for beginners.
• For the ones who are 100 % self-paced.
• For people who are looking to learn the basics of Facebook. 
• Social media marketers.
• Directors.
• Marketing managers.

Rating

The course is rated at 4.5 by users.

Course duration 

The course is designed with 5 lessons, 8 videos, and 4 quizzes for 48 minutes. 

7. Facebook Advertising for Beginners

Facebook Advertising for beginners is a free course offered by Alison. This course is designed for digital marketers who have yet to gain prior Facebook marketing experience. 

Topics covered in this course

From this course, you will learn the following:

• Basics of Facebook, including how to create a page.
• How to set up advertising campaigns on Facebook pages.
• To check if the ads are running smoothly.

Why this course?

People should opt for this course because:

• The course is free of cost, but yes if you want a certificate, you will have to pay the charge for the certificate. However, the course is free of cost. 
• After completing this course, you can list the steps to launch your first Facebook ads campaign.
• Identifying the common avoidable mistakes made by new advertisers. 
• Get the idea about listing different types of Facebook Ads.
• You will know how to protect your Ad account. 

Who is this course for?

This course is designed for:

• This course is for complete beginners and is inaccessible.
• For the ones who are 100 % self-paced.
• For people who are keen to know the basics of Facebook marketing and strategy. 

Rating

The course is rated at 4.6 by 34,902 users.

Course duration 

The course is 1.5 – 3 hours duration and has CPD accreditation. 

Summary

With the emergence of digitalization and social media marketing, everyone is choosing digital marketing and ways to enhance more and more with social media platforms like Facebook, Instagram, LinkedIn, and many more. Many Facebook Ads Marketing online courses are available across many platforms, which are free and paid. We tried our best to encapsulate the best in this article. Individuals can choose the best fit for them. 

Good luck!!

FAQs

Are these courses paid or free?

These courses are available both paid or free on different platforms.

Can I have control over where my Ads will appear?

Yes, you can set your target-based audience on location, gender, geography, and many more.

Are these paid courses beneficial, and do they provide certificates?

Yes, these paid courses help grow Facebook traffic, and some platforms provide certificates of completion.

How many types of Facebook Ad formats are there?

There are 8 types of Facebook Ad formats available to choose from.

Can we track website traffic from Facebook ads?

Yes, website traffic can be tracked from Facebook ads using the Facebook pixel.