Google Ads Introduction

Do you know the best way to expand your business online? The answer is Google Ads. Google Ads has become one of the most popular ways to advertise products, services, and businesses. So If you wish to learn Google Ads or expand your current Google Ads knowledge, we have picked out the best Google Ads courses on the internet for you. So read through.

1. New Google Ads (AdWords) Course – From Beginner to PRO by Udemy

This course was created by Simon Koss. This tutorial will teach you how to create Google ads in a step-by-step manner. Over 15,444 students are enrolled in this course. This course was last updated in July.

Topics Covered in this Course

• Creating a Google ads campaign
• Dynamic keyword strategy
• Keyword research for the purpose of Google ads search

Why this course?

You will learn the following things with this course:

• Making professional Google ads that have high ROI.
• Learn to identify the right audience using keyword research.
• Learn to select the right bidding strategy.

Who is this course for?

It is for people who wish to learn to gain a deep understanding of Google Ads. It is also for small business owners, marketing professionals, and entrepreneurs who wish to make their own Google Ads campaigns.

Course Rating

This course has a rating of 4.4 from 2,434 learners.

Duration

It has a duration of 10 hours and 54 minutes.

2. Google Ads For Beginners – Step By Step Process by Udemy

This course was created by ClickSlice Ltd and Joshua George. Here, you will learn to make a Google Ads campaign right from the start. Over 9,101 students are enrolled in this course. This course was last updated in November.

Topics Covered in this Course

• Creating a Google ads campaign
• Adding extensions 
• Optimizing your campaign

Why this course?

You will learn the following things with this course:

• Learning targeted keyword research for your business.
• Learn to create and track conversions.
• Learn about campaign optimization and bidding strategies.

Who is this course for?

It is for people who wish to learn about Google Ads, their functionality, and how to create them successfully. 

Course Rating

This course has a rating of 4.7 from 2,211 learners.

Duration

It has a duration of 8 hours and 40 minutes.

3. Free Google Ads Course – Complete Step-By-Step Google AdWords Tutorial on Youtube (Channel: Surfside PPC)

You can find this free course on the channel Surfside PPC on youtube. This course will teach you to create various Google AdWords campaigns along with creating a Google AdWords account, billing, conversion tracking, and more. 

Topics Covered in this Course: 

• Setting up a Google Ads account
• Enabling Google Ads remarketing
• Creating Google Display Ads
• Creating Youtube advertising Tutorial 

Why this course?

You will learn the following things with this course:

• Setting up billing methods and how to fund advertising campaigns.
• How to target keywords and conduct Google AdWords keyword research
• Setting up conversion tracking to optimize your campaign.

Who is this course for?

It covers all the aspects of Google Ads, so it is beneficial for both beginners who wish to learn about it and professionals who are looking to hone their existing skills. 

Duration

This course has a duration of 3 hours and 44 minutes. 

4. Ultimate Google Ads Training : Profit with Pay Per Click by Udemy

This course was created by Isaac Rudansky. This is among the best courses on Google Ads, But even though this was released in 2021, it is still one the best. Over 203,104 students are enrolled in this course. This course was last updated in November.

Topics Covered in this Course

• How to create a Google ads campaign
• Creating AdWords Billing
• Keyword research 

Why this course?

You will learn the following things with this course:

• Driving traffic to your website
• Monetizing searches on Google.
• Creating profitable Google Ads campaigns

Who is this course for?

It is for people who wish to learn more about advertising and for marketing professionals who wish to create ads and boost their sales and revenues. 

Course Rating

This course has a rating of 4.6 from 49,237 learners.

Duration

It has a duration of 24 hours and 41 minutes.

5. Complete Google AdWords Professional by Simplilearn 

This free Google Adwords course can be found on the Simplilearn platform. You will be taught about Google Ads, from the basic to more advanced concepts. In addition, you will also learn to use various Google Ads tools for your Google Ads campaign. 

Topics Covered in this Course:

• AdWords basics
• Bidding and bid modifiers
• Advertising metrics
• Utilizing various AdWords tools

Why this course?

You will learn the following things with this course:

• Learn to do Keyword research specifically for your Ad campaign.
• Learn how AdWords works and how to implement various AdWords tools to aid your campaign.
• Learn about advertising metrics along with their related technical terms. 
• Learn quality scores and how to improve them.

Who is this course for?

This is a free course for people looking to learn SEO and people looking to upskill their SEO knowledge. Content creators and marketers will also find this course helpful. 

Duration

It has a duration of 13 hours. 

6. Digital Advertising Strategy Specialization by Coursera

This course is also offered by the University of Colorado Boulder and is taught by Chris Vargo and Harsha Gangadharbatla. This is an all-included course on digital advertising where you will learn to create Google Ads, native advertising, and social media. Over 22,503 learners are enrolled in this course.

Topics Covered in this Course: 

• Native Advertising 
• Social media advertising
• Google Ads

Why this course?

You will learn the following things with this course:

• Learn to create digital advertising campaigns for businesses.
• Learn to create digital advertising campaigns, including Instagram, Facebook, and Google Ads.
• Analyzing Ad performance and devising to plan that suits the business objective. 

Who is this course for?

This is a beginner’s course, and no special computing skills are required. 

Duration

You can complete this course in approximately 5 months if you study for 2 hours per week.

7. Search Advertising by Coursera

This course is also offered by the University of Colorado Boulder and is taught by Chris Vargo and Harsha Gangadharbatla. This course teaches ways to create search campaigns that are specific to their needs. You will also get Google Ads Search training. Over 10,416 learners are enrolled in this course.

Topics Covered in this Course: 

• Creating text ads and implementing ad extensions
• Creating Google Ads campaigns

Why this course?

You will learn the following things with this course:

• Learn to create search campaigns with respect to economic goals that align with the business goals.
• Creating Google Ads campaigns.
• You will earn a Google Ads Search certification when you finish this course.

Who is this course for?

This is another course that is suited for beginners.  

Duration

You can complete this course in 10 hours.

Summary 

So these were some Best Google Ads courses that you can take online. Google Ads is a part of SEO strategy and can help boost sales, increase the online presence of your business, and help you reach your targetted market. So feel free to go through these courses and pick the one which suits you the best. 

Best of Luck!!