Google Analytics Introduction

Google Analytics is a tool offered by Google which helps in tracking and reporting website traffic. Google launched this service in November 2005. Google Analytics is one of the most used web analytics services worldwide. There are many courses available online for learning google analytics. These courses are available as paid and free both. These courses are helpful for people who want to make their career in analytics and Digital marketing.

Google Analytics is used by 45% of Fortune 500 companies worldwide. This guide will explain some of the best google analytics courses available online. Some of these courses provide certificates of completion also to learners enrolled. 

1. Google Analytics for beginners (Analytics Academy)

This is an analytics course for free offered by google via youtube. This course is handled and developed by Google analytics academy.

Topics covered in this course

• Introduction to google analytics
• The Google Analytics interface
• Basic reports
• Basic campaign and conversion tracking

Why this course?

• If you want to start with google analytics, this course is for you.
• You will learn everything from data filters to tracking codes. 

Who is this course for?

• Beginners who want to learn about google analytics and advance their career.

Rating

It is rated 4.5 by learners.

Course duration 

The duration of the course is 5 hours. 

2. The Ultimate Google Analytics Course for Beginners

Google Analytics course for beginners is a paid course developed by Joshua George and ClickSlice Ltd. The course is available in the English language and is one of the bestsellers.

Topics covered in this course

• Learn about Google Analytics and why it is important.
• Two different types of google analytics account one can have.
• Steps to set up a google analytics account and installation of tracking code on the website.
• Learn about getting access to real demo accounts and data one can explore. 

Why this course?

• One should learn this course because google analytics is booming, and 64% of top retailers use google analytics.
• 45% of Fortune 500 companies use google analytics for better performance and marketing.
• An award-winning digital marketing agency owner teaches the course. 
• Learn everything about google analytics to grow your business in one place.

Who is this course for?

• The course is for Digital marketers.
• Business owners.
•  Anyone who wants to learn google analytics and improve the performance of their website.

Rating

It is rated 4.6 by 3,752 learners enrolled.

Course duration 

The course includes 2.5 hours of video, 14 articles + resources and a certificate of completion.

3. Ultimate Google Analytics (4) course + 50 practical examples

This ultimate course includes real-time experience and quiz questions. This paid course is available in English, and the subtitles are available in many other languages. Pavel Brecik develops the course. Anyone willing to learn about google analytics and who wants to apply it in real life can learn this course. 

Topics covered in this course

• Understand how google analytics works, the data and find the business value in google analytics.
• Difference between google analytics 4 and universal analytics.
• New in google analytics 4.
• Ability to make the right data decisions.
• Know the importance of google analytics 4 and universal analytics and their reports.
• Practice among 100 quizzes and learn with 50 plus examples.

Why this course?

• You should learn this course as it involves understanding GA4.
• The course also covers universal analytics, and based on your need, you can decide which one to choose as primary.
• The course helps in driving the business. 

Who is this course for?

• Anyone who wants to learn about google analytics and wants to use the data to drive the business and build a data-driven ability.
• The course is designed for all skill levels, from beginners to pro-marketing managers.

Rating

It is rated 4.5 by 26,196 learners enrolled.

Course duration 

The course includes 7 hours of video, 3 articles + resources and a certificate of completion.

4. Google Digital Marketing & E-Commerce Professional Certificate 

This course is best for people who want to grow their careers in digital marketing. The course is developed by Google career certificates and is available in English.

Topics covered in this course

• Fundamentals of digital marketing and google analytics.
• Attract and engage customers through digital marketing channels.
• Measure the performance of marketing through analytics and present insights.
• Analyze online performances and grow customer loyalty with the help of google analytics.

Why this course?

• Digital marketing and analytics are booming and will be the hotspot for marketing.
• This course can be learned at your own pace, and no prior experience is required.
• You can learn everything about google analytics with this course.

Who is this course for?

• The course is for beginner-level to advanced digital marketers and requires no prior experience.
• Anyone who is busy and wants self-paced learning can enrol on this course.

Rating

It is rated 4.8 by 211,965 learners enrolled.

Course duration 

The course may take up to 6 months if you study 10 hours a week, are self-paced and have a certificate of completion.

5. Google Data Analytics Professional Certificate

This paid course can be your path to a career in data analytics. In this course, you can learn in-demand skills which will make you job-ready in 6 months. The course is developed and instructed by Google career certificates; no other degree will be required.

Topics covered in this course

• You will understand the practices and processes used by the junior or any data analyst in their day-to-day work role.
• You will learn key analytical skills and tools like SQL, Tableau, data cleaning and more.
• Understand cleaning and organizing of data for analysis and calculations using spreadsheets.
• Learn how to visualize and present data findings in dashboards and presentations.

Why this course?

• It would be best if you enrolled on this course because it will help improve your career trajectory. 
• There are plenty of job openings in google analytics with a median entry salary level.
• This course is designed so anyone can enrol and learn at their own pace.

Who is this course for?

• The course is for beginner-level to advanced digital marketers and requires no prior experience.
• Anyone who is busy and wants self-paced learning can enrol on this course.

Rating

It is rated 4.8 by 1,231,947 learners already enrolled.

Course duration 

The course may take up to 6 months if you study 10 hours a week, are self-paced and have a certificate of completion.

6. Google Analytics Certification Exam – How to pass in one day 

This paid course is developed by Daragh Walsh and is available in English and subtitles in many other languages. 

Topics covered in this course

• People enrolled can become experts with comprehensive training.
• You will get access to 200+ practice questions to prepare for the Google Analytics exam.
• Gain experience on google analytics using a demo account. 
• You can add a certification on LinkedIn and increase your hiring potential.

Why this course?

• It would help if you enrolled on this course because it provides certification training from beginner to advanced.
• It has 200+ google analytics certification exam questions.
• You will get lifetime access to all future updates here.
• A detailed exam overview is provided in this course.

Who is this course for?

• People who are busy and want to become certified as fast as possible.
• Marketers who want to increase their potential.
• Freelancers who want to attract more leads in their field.
• Website owners who are willing to learn google analytics as early as possible.
• Agencies who are looking to train their staff members.

Rating

It is rated 4.4 by 105,615 learners enrolled.

Course duration 

The course includes 2 hours of video, 17 articles + resources, 1 practice test and a certificate of completion.

7. Tools – Google Analytics

Google Analytics for beginners is a free course offered by Simplilearn and is a beginner-level course.

Topics covered in this course

• SME Introduction
• Introduction to Google Analytics
• Navigating the interface
• Advanced table filtering
• Creating segments
• Multiple goals and goal types
• Part 1 – Campaign tracking: Fundamental concepts
• Part 2 – Campaign tracking: tracking parameters examples
• Tracking people
• Analyzing marketing effectiveness

Why this course?

• You should learn this course because it is the traditional analytics tool in the world.
• The job vacancy and median level salary are something one can look for while developing a career in google analytics.

Who is this course for?

• Beginners who want to learn about google analytics. This course is the right stepping stone for them.

Rating

It is rated 4.7 by 1983 learners enrolled.

Course duration 

The course includes 7 self-paced hours of video, 90 days of access to a free course and a certificate of completion.

Summary

Some of the courses are paid, and some are free. These courses cover different topics and are the best fit for people who want to expand their career in google analytics. These courses are structured so that anyone from beginner to advanced level can learn this course. Google Analytics is required for managing website performance and traffic and will be one of the top skills in the coming days.