Social Media Marketing Introduction

Social media marketing uses social media platforms such as Facebook, Instagram, LinkedIn and others to grow the business. The users build social networks using different platforms to drive engagement and promotion of businesses or individuals like content creators, professionals, and influencers. 

Many best social media marketing courses are offered by different websites, which anyone can enroll for. Some of the best online social media marketing courses with certificates are provided by many platforms online. This article will cover the best social media marketing courses available on the internet. 

Check out the best free online social media marketing courses from different platforms here:

1. Social Media Marketing – Complete Certificate Course

This is one of the best online courses for social media marketing available for individuals who want to learn SMM, which is paid. This social media course for business is developed by SO ME Academy. 

Topics covered in this course

• Introduction to social media
• Auditing the organization
• Social media Monitoring & strategy
• Content marketing & social media platforms 

Why this course?

• It’s a comprehensive course which helps in building a social media strategy
• Businesses will be able to plan goals and create a vision
• Understanding everything about social media foundations

Who is this course for?

• People who are looking for a comprehensive social media certificate.
• One who has a business need for social media, like an entrepreneur or an organization. 

Rating

It is rated 4.3 from 50,412 students. 

Course duration 

The course includes 2.5 hours of video, 30 articles + resources and a certificate of completion. 

2. Social Media – Foundations

This is one of the free courses offered and developed by SkillUp from SimpliLearn. This foundation course will help you develop well-optimized, high-quality paid ads across all platforms. 

Topics covered in this course

• Introduction to social media
• Social media strategy and planning
• Social media channel management
• Social media management tools
• Social media measuring and reporting
• Social Advertising

Why this course?

• People should opt for this course because the social media analytics market is projected at a growth rate of $15.6 billion by 2025.
• The average annual salary of social media marketing professionals is expected to be $50,473. 
• You will be able to learn social media basics and advanced concepts.

Who is this course for?

• This course is designed for individuals who want to learn social media analytics and strategies.
• The course is designed to cater to beginners.

Rating

It is rated 4.5 from 5,657 students enrolled.

Course duration 

The course includes 3 hours of self-paced video lessons, and users will have 90 days of access to the free course and a certificate of completion.

3. Social Media Marketing Specialization

This is one of the best social media marketing training courses available, which is paid. Northwestern University offers the course. The instructor is a professor from Northwestern University. 

Topics covered in this course

• What is social?
• The importance of listening
• Engagement & Nurture Marketing Strategies
• Content, Advertising and Social IMC
• The business of Social
• Social Marketing capstone project

Why this course?

• With this course, you can start instantly and learn at your pace and availability. 
• The specialization is updated from time to time to ensure that the latest training is provided.
• It gives you all information about social analytics tools and helps in becoming an influencer.

Who is this course for?

• Anyone who is eager to learn about social media marketing and is a beginner.
• Professionals who want to learn effective social media marketing strategies.

Rating

It is rated 4.7 from 91,560 enrollments. 

Course duration 

The course is 100% online and takes around 7 months to complete at a speed of 2 hours every week. The schedule is flexible, and you will earn a completion certificate. 

4. Social Media Marketing in Practice Specialization

Develop your social media career with this amazing paid course. Digital Marketing Institute offers the course, and Cathal Melinn is the instructor of this course.

Topics covered in this course

• Social Media and Digital marketing fundamentals
• Social Media and Social Content Strategy
• Facebook, Instagram and Snapchat Marketing
• Twitter, LinkedIn and Youtube Marketing

Why this course?

• You will learn how digitalization is changing consumer behaviour and how to meet business expectations. 
• Learn about using the principle of content marketing and building brand loyalty and advocacy.
• Social media strategy benefits.

Who is this course for?

• This course is designed for people who want to upskill more in social media marketing
• Beginners can start grabbing more skills and strategies for learning the best social media marketing.

Rating

It is rated 4.5 from 7,785 enrollments. 

Course duration 

The course is 100% online and takes approximately 4 months to complete at a pace of 3 hours every week. The schedule is flexible, and you will earn a completion certificate. 

5.  Social Media Marketing MASTERY course | Learn Ads on 10+ Platforms

This is a paid best social media manager course, and anyone who wants to master it can enroll for this course. The course is developed by COURSE ENVY and is one of the bestsellers. The course is available in English and has subtitles in 15 languages. 

Topics covered in this course

• Understand everything about social media from scratch.
• Usage of google’s business to benefit business and SEO.
• Learn about optimization of different SMM platforms and master in growing the business.
• Become an Ads expert. 

Why this course?

• Students will get lifetime access to lectures.
• Details learned from this course about paid and unpaid Ads.
• I will be able to learn Social media marketing from beginner to advanced level in one course.

Who is this course for?

• SMM employees
• Business owners
• Influencers, bloggers, Public figures
• Anyone who wants to master the highly targeted and cheapest advertising strategies.

Rating

It is rated 4.4 from 119,405 students. 

Course duration 

The course includes 10.5 hours of video, 64 articles + resources and a completion certificate.

6. Social Media Marketing: Get Certified in Social Media Strategy

Social Media Marketing is yet another free course for developing social media skills. This is one of the best online social media marketing courses with certificates offered by HubSpot academy. Join the HubSpot academy instructor Crystal King and invest in your business growth. 

Topics covered in this course

• Developing a social media strategy
• Social media listening and Monitoring
• Building a content strategy for social media
• Extending your reach on Social Media
• Using Social media to Build One-to-One Relationships
• Introduction to social media advertising
• Measuring your Social Return on Investment
• Essentials for continued success with social media

Why this course?

• Because with this course, the students will learn effective social media strategies for business.
• Learn how to leverage the benefit of social media to transform the business and career
• Building a social media strategy that grows the business and your bottom line.

Who is this course for?

• Aspiring social media marketers.
• The course is designed for beginners.
• Marketing managers in different fields.
• Aspiring marketers on the ground.

Course duration 

The course includes 8 lessons, 38 videos, and 29 quizzes and comprises 4:05 hours.

7.  Social media Marketing – Content Marketing

These classes on social media marketing are paid for and provided by different platforms. Mark Timberlake and Philomena Timberlake created this particular course.

Topics covered in this course

• Online Digital Marketing
• Social Media Strategy for Beginners
• Posts/ Blogs/ Podcasts/ Video/ Google Local SEO 

Why this course?

• The course is designed with 42 modules and gives an in-depth analysis of complete social media marketing. 
• This course also offers free access to a popular support group from where you can get help anytime.
• This course will also show how to drive website traffic using social media marketing.

Who is this course for?

• This course is designed for beginners who want to learn every detail about social media marketing from scratch.
• Anyone who wants to master social media marketing and online digital marketing. 

Rating

It is rated 4.3 from 32,239 students. 

Course duration 

The course includes 18.5 hours of video, 10 articles + resources and a certificate of completion. 

Summary

Social media has become an integral part of advertising, marketing and connecting with customers. In order to make the most of it, it is important that you understand how to use the different platforms, and how to make the most of the available tools. The Social media courses for business listed above can help you learn the most important aspects of your favorite social media platforms.

Keep learning, Keep growing!!

FAQs

1. Where can I learn social media marketing?

There are many courses available on the internet which are free and paid from which you can choose the best one for you.

2. How to learn social media marketing?

You can learn about social media marketing courses offered by different platforms online.

3. How to learn a social media manager course?

There are online courses for aspiring SMM managers from which one can learn the skills.

4. How to get certified in social media marketing?

Certification courses are available on different platforms.