Brand Management Introduction

The brand management comprises the technology which adds to the worth of a product or brand over time. The success of a brand depends on the foundation of strategies which involves design and implementation of activities to manage brand equity. You do not at all get a casual chance to make a first impression so the management of a brand to create a first impact among the audience is essential. 

Enjoy this whole guide and escalate your knowledge from basic to advanced, paid to free, all available under a single click. 

1.Brand Management: Build Successful Long Lasting Brands By Udemy

The course has been created by Oxford Learning Lab. This course provides you a complete guide to plan and manage brands. Over 2,325 students have already enrolled in this course. 

Topics covered: 

1. Principles of brand management
2. 360 branding
3. Brand differentiation
4. Strategic brand management
5. Brand vision
6. Staff as brand builders
7. Brand audit
8. Brand evaluation

Why this course? 

After joining this course you’ll learn following things:

• You will be able to  create a brand independently. 
• You will learn to grow a brand successfully. 
• You will learn to apply various techniques and processes to manage the brand. 
• You will learn the principles of managing the brand. 
• You will learn to grow a long lasting brand. 

Who is this course for? 

The course is for anyone be it business owners, new companies or marketing students. 

Rating? 

The course has a rating of 4.4 from 522 learners. 

Duration? 

The course is based on 8 sections, 39 lectures and a duration of 5h 26m.

2. Brand Management & Building In| ( Steps 1 – 6)  By Udemy

The course has been created by Scott Lancaster. This course teaches you step by step how to build and manage a brand. Over 1,581 students have already enrolled in this course. 

Topics covered: 

1. Branding framework
2. Purpose & vision
3. Mission & values
4. Audience analysis
5. Competitor audit
6. Positioning strategy

Why this course? 

After joining this course you’ll learn following things:

• You will understand the success and failure of brands. 
• You will learn to build a brand identity. 
• You will learn to connect to the market and target audience. 
• You will learn advertising brands. 
• You will learn to use social media for promotion. 

Who is this course for? 

The course is for everyone wanting to learn the management of brands. 

Rating? 

The course has a rating of 4.7 from 134 learners. 

Duration? 

The course is based on 6 sections, 12 lectures and a duration of 1h 13m.

3.Brand Management & Building | ( Steps 7 – 12)  By Udemy

The course has been created by Scott Lancaster. This course guides you effortlessly to learn the strategic creation and management of a brand. Over 1,850 students have already enrolled in this course. 

Topics covered: 

1. Brand DNA
2. Brand naming
3. Brand story 
4. Brand identity creation
5. Brand presence
6. Marketing strategy

Why this course? 

After joining this course you’ll learn following things:

• You will learn to connect with customers emotionally. 
• You will learn to develop a brand and grow it. 
• You will be able to earn the trust of customers. 
• You will market and promote your brand. 
• You will be able to use social media at its best. 

Who is this course for? 

The course is for anyone desiring to learn brand management. 

Rating? 

The course has a rating of 4.5 from 58 learners. 

Duration? 

The course is based on 6 sections, 21 lectures and a duration of 2h 5m.

4. Brand Management: Aligning Business, Brand and Behaviour By Coursera

The course is offered by University of London ( London Business School). It is instructed by Nader Tavassoli. This course teaches you all what it needs to manage leading branding professionals. The course also provides you a shareable certificate. Over 352k students have already enrolled in this course.

Topics covered: 

1. Brand purpose & experience
2. Brand design & delivery
3. Brand leadership & alignment
4. Brand practices & engagement
5. Brand metrics & returns

Why this course? 

After joining this course you’ll learn following things:

• You will be able to build brands from a broad perspective. 
• You will be able to manage brand health. 
• You will gain knowledge about the fundamentals of branding. 
• You will learn to lead a brand. 
• You will be able to create and practise different tactics to run a brand. 

Who is this course for? 

The course is for anyone who wants to learn brand management from the basics. 

Rating? 

The course has a rating of 4.9 from 6.4k learners. 

Duration? 

The course will approximately take 20 hours to complete. 

5. Brand And Product Management By Coursera

The course is offered by IE Business School. It is instructed by Luis Rodriguez Baptista. This course gives you information to develop and manage a product and brand professionally. The course also provides you a shareable certificate. Over 90k students have already enrolled in this course. 

Topics covered: 

1. Launching new products
2. Challenges to manage the product life cycle
3. How to communicate
4. Brand architecture and naming
5. Building brand portfolio
6. Equipped and engaging employees

Why this course? 

After joining this course you’ll learn following things:

• You will gain knowledge of launching products. 
• You will learn to manage product life cycles. 
• You will learn to communicate with your audience effectively. 
• You learn to architect your brand and give it the best name. 
• You will learn to engage employees to deliver on the brand promise. 

Who is this course for? 

The course is for anyone who wants to learn product and brand management simultaneously. 

Rating? 

The course has a rating of 4.7 from 2.4k  learners. 

Duration? 

The course will approximately take 12 hours to complete. 

6. Brand Management By Great Learning ( Free Course)

The course is offered by Great Learning Academy. This course is best for beginners since it teaches you from the very basics. Over 4.7k learners have already enrolled in this course. 

Topics covered: 

1. Introduction
2. What is brand management
3. Why is brand management important
4. Types
5. Brand elements
6. Different brand strategies
7. Marketing vs brand management
8. Product and brand
9. Role of a brand manager

Why this course? 

After joining this course you’ll learn following things:

• You will gain knowledge about the brand elements. 
• You will learn to implement various strategies for brand management. 
• You will get to know about the role of a brand manager. 
• You will learn about the difference between product and brand. 
• You will learn the best quality content for free and earn a course completion certificate. 

Who is this course for? 

The course is for anyone interested to learn about brand management. 

Rating? 

The course has a rating of 4.6 from learners. 

Duration? 

The course will approximately take 1.5 hours to complete. 

7. Fundamentals Of Brand Development By Alison ( Free Course)

The course has been published by Idorenyin Umoh. This course teaches you about the process of brand building. Over 6,987 students have already enrolled in this course. 

Topics covered: 

1. Branding elements
2. Brand strategies
3. Brand marketing
4. Brand management
5. Brand identity
6. Brand building process
7. Competitor research
8. Target audience determination
9. Mission statement
10. Qualities and benefits
11. Brand growth
12. Brand voice
13. Integration and consistency
14. Brand personality
15. Brand logo and tagline
16. Brand advocacy

Why this course? 

After joining this course you’ll learn following things:

• You will learn the principles of brand development. 
• You will learn the purpose of brand development. 
• You will be able to create a brand logo and tagline. 
• You will be able to understand the importance of the target audience. 
• You will learn the best quality content for free and earn a course completion certificate. 

Who is this course for? 

The course is for those who want to learn brand development and management free of cost. 

Duration? 

The course has 1.5-3 hours of learning. 

Summary

These were some of the best online courses of brand management you would search on the internet. It will boost both your career and your ability to navigate the complex world of advertising. If you are looking to increase your knowledge, these courses provide you a chance to achieve your marketing goals. To save your time we have summed up the best course available online. 

Start enhancing your knowledge. 

FAQ’s

1.What is meant by brand management? 

The marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time. 

2.What is a brand management example? 

Some examples of brand management are: Advertising, Marketing and Corporate identity.

3.Do you need an MBA for brand management? 

While there is no single path to a career in brand management many positions prefer applicants with MBA degrees. 

4.What are the main elements of branding? 

A strong brand requires a strong brand identity, brand image, brand culture and brand personality. 

5.Which field is brand management? 

Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions and market research.