Market Research Introduction

A marketer’s most essential role is to offer the right product in the right place to the right person at the right price. In addition, it is also needed to ensure that consumers are satisfied in order to remain loyal. These aspects have made marketing research completely necessary. 

Enjoy this complete  guide and increase your knowledge from basic to advanced, paid to free, all available under a single click. 

1.Market Research | Complete Marketing Research Course By Udemy

The course has been created by Dekker Fraser and Jyra Galosmo. This course teaches you to gather information about target markets and customers. Over 1,563 students have already been enrolled in this course. 

Topics covered: 

1. Introduction
2. Exploratory market research
3. Competitor analysis
4. Descriptive market research
5. Causal market research
6. Sizing markets & sizing demand
7. Research on how brands grow
8. Customer decision journey
9. Conversion rate optimization
10. Marketing psychology
11. Finding buyers & partners
12. Data & media
13. Service market research 
14. Product market research

Why this course? 

After joining this course you’re going to learn following: 

• You will be able to do complete market research. 
• You will learn to stay ahead by doing competitive research. 
• You will learn to collect data and formulate conclusions. 
• You will learn to do customer related research. 
• You will learn to adopt various research methods. 

Who is this course for? 

The course is for anyone who wants to learn the tactics of doing market research. 

Rating? 

The course has a rating of 4.4 from 75 learners. 

Duration? 

The course is based on 15 sections, 151 lectures and a duration of 12h 59m.

2. Market Research – Introductory Course By Udemy

The course has been created by EDUCBA Bridging the Gap. This course provides you a chance to learn the fundamentals of market research. Over 2,005 students have already been enrolled in this course. 

Topics covered: 

1. Introduction
2. Biosphere
3. Marketing definition
4. Marketing concept
5. History of marketing practice
6. History of marketing thought
7. Role and importance
8. Attributes
9. Service
10. Application
11. Types Part 1 – Part 7
12. Data sources and approach
13. Methodologies
14. Intro to process
15. Information need enunciation
16. Research objective definition
17. Research design
18. Research design methodology
19. Sampling and fieldwork plans
20. Analysis planning and Output matrices
21. Report structure and contents
22. Addendum

Why this course? 

After joining this course you’re going to learn following:

• You are going to understand market research from the basic level. 
• You will learn about various tools used for doing research. 
• You will learn to adopt different methodologies. 
• You will learn to develop research design and implement it fully.
• You will gain information about the history of market research. 

Who is this course for? 

The course is for anyone willing to gain the skills of market research. 

Rating? 

The course has a rating of 4.4 from 2 learners. 

Duration? 

The course is based on 3 sections, 34 lectures and a duration of 4h 15m.

3. Market Research To Find & Sell Your Dream Clients By Udemy

The course has been framed by Zach Miller and Sasha Miller. This course provides you a step by step guide to understand market research. Over 1,891 students have already been enrolled in this course. 

Topics covered: 

1. Introduction
2. Why market research is important
3. Benefits of market research
4. Types of data you’ll gather
5. Research mistakes to avoid
6. Research tools
7. Google trends
8. Answer the public
9. Social tools
10. Action plan & reporting

Why this course? 

After joining this course you’re going to learn following:

• You will understand the necessity of doing market research. 
• You will learn to use various research tools. 
• You will learn to avoid the mistakes done while doing research. 
• You will learn different ways of gathering data. 
• You will learn the most effective ways of doing customer as well as competitive research. 

Who is this course for? 

The course is for anyone having passion to learn market research. 

Rating? 

The course has a rating of 4.2 from 37 learners. 

Duration? 

The course is based on 3 sections, 34 lectures and a duration of 4h 20m.

4. Market Research Specialization-1 By Coursera

The specialisation is offered by University of California and instructed by a team of five members namely Jim Fong, Susan Berman, Olivier Rubel, Robin Boyar and Ashwin Aravindakshan. This course will teach you to initiate, design and implement research in detail. Over 35,324 students have already been enrolled in this course. 

Topics covered: 

1. Research proposal: Initiating research
2. Qualitative research
3. Quantitative research
4. Research report: Delivering insights

Why this course? 

After joining this course you’re going to learn following:

• You will understand market research and identity tools used. 
• You will learn to compose a research proposal. 
• You will learn to analyze the data collected. 
• You will get to know about the opportunities which exist in marketing field. 
• You will be able to do research in a professional manner. 

Who is this course for? 

The course is for everyone wanting to learn marketing research. 

Rating? 

The course has a rating of 4.5 from 902 learners. 

Duration? 

The course will approximately take 4 months to complete. 

5.Market Research Specialisation-2 By Coursera

The specialisation is offered by University of London and instructed by Athanasia Lampraki and Evangelia Katsikea. This course teaches you the essentials of research and the research process. Over 1,801 students have already been enrolled in this course. 

Topics covered: 

1. Introduction to market research
2. Research methodologies
3. Research instruments and research hypothesis
4. Analysis and interpretation of data

Why this course? 

After joining this course you’re going to learn following:

• You will learn the fundamentals of market research. 
• You will be able to frame a research proposal. 
• You will learn to collect data according to various approaches. 
• You will learn about various components of research. 
• You will learn the role of digital analytics in market research. 

Who is this course for? 

The course is for everyone having interest in marketing research. 

Rating? 

The course has a rating of 3.9 from 14 learners. 

Duration? 

The course will approximately take 4 months to complete. 

6. Strategic Planning And Market Research By Alison (Free Course)

The course has been published by Saylor Academy. This online free course gives you a chance to learn strategic ways of planning market research. Over 1,335 students have already been enrolled in this course. 

Topics covered: 

1. Components of strategic planning
2. Organisational objectives
3. Portfolio planning approaches
4. Marketing information systems
5. Problem definition
6. Research design
7. Specifying samples and form design
8. Data collection and analysis
9. Customer satisfaction and loyalty
10. Customer communities
11. Ethics, laws and customers empowerment

Why this course? 

After joining this course you’re going to learn following:

• You will learn different components of strategic market research. 
• You will understand the need to do market research. 
• You will learn the basic steps of marketing research and their purpose. 
• You will learn about the loyalty of customers. 
• You will learn about the ethics of doing research. 

Who is this course for? 

The course is for anyone wanting to learn market research and earn a course completion certificate but can’t afford to pay. 

Duration? 

The course has 3-4 hours of learning. 

7. Market Research By Great Learning (Free Course)

The course had been published by Great Learning Academy. This online free course provides you a chance to learn marketing research to analyse your target and competition. Over 13.3k students have already enrolled in this course. 

Topics covered: 

1. Marketing information
2. Consumer insights
3. Introduction to market research
4. Obstacles 
5. Approaches
6. Research instrument
7. Sampling plan
8. Analysing and using mai information

Why this course? 

After joining this course you’re going to learn following:

• You will gain knowledge about the market. 
• You will learn about the instruments used in research.
• You will learn to do customer related research. 
• You will learn various ways of collecting samples. 
• You will learn to point out the research conclusions. 

Who is this course for? 

The course is for anybody wanting to learn marketing research and earn a certificate for free. 

Rating? 

The course has a rating of 4.53 from learners. 

Duration? 

The course provides 1.5 hours of video lectures. 

Summary

These were some of the best marketing research courses available on the web. Market research helps businesses to strengthen their position. To save your time we have come up with the best online course both in paid and free formats. 

Build your career through learning. 

FAQ’s

1.Which degree is required for market research? 

one has to hold at least a Bachelor’s degree in the relevant subjects. Candidates with a degree in subjects like BBA Marketing, BSc Mathematics, BCom (Business Statistics and Mathematics), BSc Statistics have an advantage over others.

2.Is market research a good career? 

A career in market research is an excellent choice if you like to thrive in a role that rewards analytical, collaborative, creative and critical thinking skills. 

3.What are two types of market research? 

Market research generally involves two different types of research: primary and secondary.

4.Is marketing research in demand? 

They’re an integral part of a company’s overall marketing strategy and in-demand across multiple industries.

5.Can I be a market researcher without a degree? 

Market research analysts typically need a bachelor’s degree in market research or a related field.