Marketing Psychology Introduction

Marketing aims to influence the way people think or act about products and services. The success of marketing initiatives can be highly dependent on effectively understanding human behavior. Using psychology in the marketing process has clear advantages for entrepreneurs. 

Enjoy this complete guide and increase your knowledge from basic to advanced, paid to free, all available under a single click. 

1.Marketing Psychology: How To Influence Customers To Buy Now By Udemy

This course has been framed by Vladimir Raykov. It gives you tricks and tactics used by various companies and entrepreneurs for successful marketing. Over 13,266 students have already been enrolled in this course. 

Topics covered in this course: 

1. Introduction
2. Decoy effect
3. Rule of reciprocity
4. Endowment effect
5. Framing effect
6. Social proof

Why this course?

After getting enrolled in this course you’re going to learn following things: 

• You will be able to increase sales and opt-in rates. 
• You will gain information about ingenious principles of marketing. 
• You will learn the fundamentals of marketing psychology. 
• You will understand the underlying principle of social proof. 
• You will learn about various effects of psychology in marketing. 

Who is this course for? 

This course is for everyone who wants to learn marketing psychology. 

Course Rating? 

This course has a rating of 4.7 from 319 learners. 

Duration? 

This course is based on 9 sections, 37 lectures and a duration of 3h 24m.

2.Marketing Psychology With Neuromarketing By Udemy

This course has been created by Alex Genadinik. It gives you information about the neuromarketing  and emotions of customers to craft your marketing skill in a better way. Over 5,097 students have already been enrolled in this course. 

Topics covered in this course: 

1. Introduction
2. Psychology principles used in marketing
3. Social proof in business and marketing
4. Scarcity in business and marketing
5. Common principles
6. Pricing
7. Skills and hacks
8. Logical fallacies 
9. Conclusion

Why this course? 

After getting enrolled in this course you’re going to learn following things: 

• You will gain knowledge about pricing psychology. 
• You will learn negotiation used in marketing. 
• You will be able to understand the emotional intelligence involved in marketing. 
• You will learn to boost your potential customers. 
• You will learn about logical fallacies. 

Who is this course for? 

This course is for everyone interested in neuromarketing. 

Course Rating? 

This course has a rating of 4.4 from 45 learners. 

Duration? 

This course is based on 9 sections, 28 lectures and a duration of 1h 30m.

3.Marketing Psychology: How To Become A Master Of Influence By Udemy

This course has been created by Vladimir Raykov. This course focuses on the relationship between human psychology and marketing. Over 24,874 students have already been enrolled in this course. 

Topics covered in this course: 

1. Introduction
2. Psychology of digital information product creation
3. Psychology of pricing
4. Psychology of conversion
5. Psychology of your marketing funnel
6. Psychology of great customer service
7. Funnels, Offers and Traffic
8. Time to build high performance funnels

Why this course? 

After getting enrolled in this course, you’re going to learn following things: 

• You will learn to communicate with your customers in a better way. 
• You will learn to increase the value of your ideas. 
• You will learn to create a specific name for your product. 
• You will be able to learn various pricing strategies. 
• You will learn to work professionally. 

Who is this course for? 

This course is for anybody wanting to learn the tactics of marketing. 

Course Rating? 

This course has a rating of 4.6 from 1,935 learners 

Duration? 

This course is based on 8 sections, 97 lectures and a duration of 10h 38m.

4.Marketing Psychology: Neuromarketing & Marketing Psychology By Udemy

This course has been created by Dekker Fraser and Jyda Galosmo. This course provides you with effective psychological ways to convince people. Over 24,379 students have already been enrolled in this course. 

Topics covered in this course: 

1. Product marketing psychology
2. Customer decision journey
3. Marketing psychology within organizations

Why this course? 

After getting enrolled in this course you’re going to learn following things: 

• You will learn marketing psychology step by step from the very basics. 
• You will learn about consumer psychology and behavior. 
• You will learn to influence people. 
• You will learn to develop your brand in a better way. 
• You will gain knowledge about the principles of marketing psychology. 

Who is this course for? 

This course is for marketers. 

Course Rating? 

This course has a rating of 4.4 from 274 learners. 

Duration? 

This course is based on 3 sections, 73 lectures and a duration of 3h 49m.

5.Marketing Psychology: Learn To Sell With Psychology By Udemy

This course has been framed by Leon Chaudhari. This course provides you complete knowledge about the psychology used in marketing. Over 1,861 students have already been enrolled in this course. 

Topics covered in this course: 

1. Introduction
2. Sales conversion hacks
3. Learn colour targeting
4. Advanced hacks
5. Conclusion

Why this course? 

After getting enrolled in this course you’re going to learn following things:

• You will gain knowledge about psychological marketing techniques. 
• You will learn to use social media to increase efficiency in marketing. 
• You will learn to use various colors according to human psychology. 
• You will learn to promote your brand and increase sales. 
• You will be given an 88 page course book free. 

Who is this course for? 

This course is for anyone desiring to learn innovative ways of marketing. 

Course Rating? 

This course has a rating of 4.1 from 194 learners. 

Duration? 

This course is based on 5 sections, 34 lectures and a duration of 3h 7m.

6.Marketing Psychology: Terms For Understanding Buyer Behavior By YouTube (Free Course)

This course has been created by LYFE Marketing. This course gives you the knowledge about psychological effects in marketing. There are over 1.7k views on this course. 

Topics covered in this course: 

1. Introduction
2. What is marketing psychology? 
3. Social proof
4. Scarcity
5. Reciprocity
6. Foot in the door technique
7. Anchoring bias
8. Loss aversion & the endowment effect
9. The decoy effect
10.  Priming

Why this course? 

After getting enrolled in this course you’re going to learn following things: 

• You will get the best quality content for free. 
• You will learn the different techniques used in marketing psychology. 
• You will learn to increase your sales and boost your business. 
• You will get a better understanding of psychology used in marketing. 
• You will learn to convince people to try, buy and keep buying your products. 

Who is this course for? 

This course is for everyone interested to learn the psychological effects of marketing. 

Duration? 

This course has a duration of 18m 50s.

7.How To Use Marketing Psychology To Influence And Persuade By YouTube (Free Course)

This course has been created by Adam Erhart. It provides you a crash course to learn about the human psychological effects on marketing. There are over 5.3k views on this course. 

Topics covered in this course: 

1. Introduction
2. Why people do what they do
3. Marketing psychology
4. Clowns

Why this course? 

After getting enrolled in this course you’re going to learn following things: 

• You will get the best content for free. 
• You will be able to understand human psychology regarding marketing. 
• You will learn various tricks and tactics. 
• You will learn to manage your marketing in a better way. 
• You will learn about the tools used in marketing psychology. 

Who is this course for? 

This course is for anyone having a passion for marketing but can’t afford to pay for a course. 

Duration? 

This course has a duration of 8m 22s.

Summary

These were some of the best online marketing psychology courses you would find on the web. A marketing psychology course can help you to improve your marketing by looking for patterns in humans and access to relate that to their purchasing choices. To save your time and money we have come up with the 7 best online courses to learn psychology in marketing. Don’t just scroll this, enroll now and start learning. 

Click on the above mentioned links to explore the field of modern marketing. 

FAQ’s

1.What is a marketing psychology course? 

This course provides a foundation in advanced psychology focused on business applications such as consumer decision-making, marketing, persuasion, attitudes, consumer personality, branding and branding strategies, and consumer behavior. 

2.Is psychology used in marketing? 

Marketing psychology is the practice of aligning your content, communication, and strategies with the many predictable, often subconscious, human behavioral patterns that have been identified. 

3.What is the psychology of marketing called? 

Marketing psychology is sometimes called ‘Neuromarketing’. 

4.Is marketing psychology a good major? 

Psychology can lay a solid foundation for jobs in marketing. 

5.Who is called the father of marketing? 

Philip Kotler, is called the Father of Modern Marketing.