Marketing Strategy Introduction

Marketing is necessary to every business, it assists you to gain and connect with your target audience. Without marketing your business can’t achieve heights. The requirement of applying strategies in marketing is the need of the hour since there is competition in every field. How a business develops its various marketing activities to attain profitable extension in sales is very important. The overall strategies applied by an organization to reach its consumers should be technical and planned well in advance by experts. 

Enjoy this complete guide and increase your knowledge from basic to advanced, paid to free, all available under a single click. 

1.The Ultimate Marketing Strategy Course By Udemy

This course has been created by Archer Hobson. Besides providing a certificate, it will guide you to understand the marketing strategy from basics to advanced level. Over 2,811 students have been enrolled in this course. 

Topics covered: 

1. Introduction
2. Strategy
3. Implementation
4. Reporting
5. Course conclusion

Why this course? 

After joining the course you will learn following things: 

• You will understand the complete marketing strategy fundamentals. 
• You will become an expert in choosing a strategy and then implementing it. 
• You will be able to make real time decisions to grow your unit. 
• You will learn to enhance your career by developing suitable strategies. 
• You will learn to monitor the success of your business. 

Who is this course for? 

This course is for everyone interested in the marketing profession. 

Rating? 

It has a rating of 4.5 from 47 learners. 

Duration? 

The course is based on 5 sections, 12 lectures and a duration of 1h 21m.

2.Business Fundamentals: Marketing Strategy By Udemy

This course has been created by 365 Careers which is the best provider of courses on Udemy. This course will teach you to develop efficient marketing strategies. Over 19,638 students have already been enrolled in this course. 

Topics covered: 

1. Introduction
2. Creating a strategy
3. Shaping marketing mix
4. Product decisions
5. Pricing decisions
6. Place decisions
7. Promotion decisions
8. Setting up dynamic marketing mix
9. Decisions for long run
10. Tesla’s marketing strategy

Why this course? 

After joining the course you will learn following things: 

• You will understand the need of marketing. 
• You will learn to understand your customers fully. 
• You will learn to develop and process various marketing campaigns. 
• You will learn to perform research and construct a suitcase plan for marketing. 
• You will gain information about how a career in marketing would be creative and interesting.

Who is this course for? 

This course is for anyone, especially marketing entrepreneurs. 

Rating? 

It has a rating of 4.5 from 5,606 learners. 

Duration? 

The course is based on 10 sections, 41 lectures and a duration of 2h 4m.

3.Understanding Strategic Marketing By Udemy

This course has been created by Chris Croft. This course gives you a comprehensive guide to learn marketing theory as well as its applications. Over 7,830 students have already been enrolled in this course. 

Topics covered: 

1. Introduction
2. What business are we in? 
3. Understanding our customers
4. Success factors
5. Competitive advantage
6. Building a strategy
7. Communicate to your market
8. Wrap up

Why this course? 

After joining this course you will learn following things: 

• You will gain academic knowledge of marketing. 
• You will be able to build strategies and apply them in real life. 
• You will understand the reasons behind the success and failure of products. 
• You will learn to work with respect to future goals. 
• You will become a master in adopting marketing techniques. 

Who is this course for? 

This course is for anyone who is passionate about marketing. 

Rating? 

It has a rating of 4.4 from 2,527 learners. 

Duration? 

The course is based on 7 sections, 31 lectures and a duration of 2h 31m.

4.Marketing Strategy By Coursera

This specialization is created by the IE Business School. There are five courses in this specialization which have been framed by a team of five instructors namely Shameek Sinha, Ignacio Gafo, Maria Teresa Aranzabal, Fernando Cortinas and Ramon Diaz-Bernardo. It will teach you to understand the concepts and tools to build a successful marketing strategy. Over 138k students have already enrolled in this course. 

Topics covered: 

1. Market research and consumer behavior
2. Positioning: what you need for a successful marketing strategy
3. Marketing mix fundamentals
4. The marketing plan
5. Marketing strategy capstone project

Why this course? 

This is a perfect marketing strategy specialization due to following reasons: 

• It has flexible time so you can learn as per your schedule and comfort. 
• It starts from the beginners level so it’s easy to understand the basics. 
• You will be able to develop a marketing plan in the final stage. 
• It provides subtitles in numerous languages. 
• You will earn a certificate at the end of the specialization that you can include on your CV. 
• It provides you with practical materials, graded assignments, discussion forums and more. 
• There is no commitment, you can cancel it anytime.
• It provides financial aid. 
• It provides 24/7  customer support. 

Who is this course for? 

This course is for anyone wanting to learn strategic marketing. 

Rating? 

It has a rating of 4.5 from learners. 

Duration? 

This course will approximately take 7 months to complete. 

5.Business And Marketing Strategies By Coursera

This specialization is created by the University of London. There are four courses in this specialization which have been framed by a team of four instructors namely Dominic Appiah, Mariya Eranova, Alan Pilkington and Alan Bradshaw. It will teach you to develop the strategies of interconnected spheres of business and marketing. Over 1.8k students have already enrolled in this course.

Topics covered: 

1. Fundamentals of marketing strategy
2. Fundamentals of international business
3. Operations systems excellence
4. Consumption, marketing and culture

Why this course? 

This is a perfect marketing strategy specialization due to following reasons: 

• It has flexible time so you can learn as per your schedule. 
• It starts from the beginners level. 
• You will earn a certificate that you can include on your resume. 
• It provides subtitles in different languages. 
• It provides you with practical materials, graded assignments, discussion forums etc. 
• There is no commitment, you can cancel it anytime.
• It provides financial aid. 
• It provides 24/7 customer support. 

Who is this course for? 

This course is for anyone who wants to learn strategic marketing in detail. 

Rating? 

It has a rating of 4.6 from learners. 

Duration? 

This course will approximately take 4 months to complete. 

6.Marketing Strategy To Drive Revenue Growth By Alison ( Free Course )

This course has been published by Entrepreneur Now Network. The course will provide you with marketing tactics, techniques and methods to drive sales and increase the revenue of your business. Over 610 students have already enrolled in this course. 

Topics covered: 

1. Unique competitive advantage and product positioning
2. Effective product and service positioning
3. Identifying target market
4. Unique value proposition
5. Summary

Why this course? 

After joining the course you will learn following things: 

• You will learn to develop different techniques. 
• You will gain knowledge about the strategies used in marketing. 
• You will learn to position your business for success. 
• You will learn the craft of becoming a successful entrepreneur. 
• You will earn a course completion certificate. 
• You will get the best quality content for free. 

Who is this course for? 

This course is for anyone wanting to learn the skill of marketing for free. 

Duration? 

This course is based on 1.5-3 hours of learning. 

7.Marketing Strategy Course By YouTube ( Free Course )

This course has been framed by Ben Hunt. It gives you a chance to learn the fundamentals of marketing strategy for free. There are over 18k views on the videos of this course. 

Topics covered: 

1. Introduction
2. Strategic objectives
3. Validation
4. Upgrade
5. Get attention
6. Nurture
7. Action

Why this course? 

After joining this course you will learn following things: 

• You will get a chance to learn the quality content for free. 
• You will learn to form a plan to achieve success. 
• You will learn to adopt the strategies according to the situation. 
• You will be able to increase your revenue. 
• You will learn to create happy and satisfied customers. 

Who has this course for? 

This course is for everyone, especially students wanting to learn how to apply strategies in marketing for free. 

Duration? 

This course is based on a playlist of 7 videos each having a duration of more than an hour. 

Summary

These were some of the best marketing strategy courses online you could discover on the internet. To develop a comprehensive strategy for achieving the marketing objectives is  the necessity of the modern competitive world. Learning this skill will enable you to get exposed to various potential career options. In order to save your time we have come up with these best marketing strategy courses both in paid and free formats. You will start as a beginner and end up becoming an expert. 

Start learning innovative skills. 

FAQ’s

1.What is a marketing strategy course? 

It is a course that will sharpen your marketing skills including designing, organizing, executing and evaluating marketing activities in this complex global environment. 

2.Is being a marketing strategist a job? 

Yes, they are responsible for researching, developing and communicating marketing plans to meet the company’s goals. 

3.What are the 4 P’s of marketing? 

They are product, price, place and promotion. 

4.What are the qualifications of a strategist? 

Having a university degree in marketing, public relations or communications or a similar subject. 

5.What are 3 common marketing strategies? 

• The strategy of cost domination
• The differentiation strategy
• The focus strategy